‘Tis the season…for ghosts, goblins, vampires, and howlin’ Halloween events, that is!

Whether you’re planning a haunted hayride, a masquerade ball, ghostly tours, or a virtual Halloween dessert-making session, these five tips will ensure your event is the talk of the town.

Tips for Organizing + Marketing a Wickedly Good Halloween Event

1. Craft a Bewitching Event Page:

Selling tickets online is much easier with a professional-looking event page. When you’re asking people to spend their time and money, they want to feel confident about their choice. You also want to guarantee a secure, straightforward transaction.

Create your event site using a trusted ticketing platform and take the time to tailor it to your event. Add images, logos, event details, and copy that inspires excitement about attending. Then, use your event site’s shareable link to promote your event through email and on Facebook, Instagram, and any other social media platform.

For more tips on how to make your event page spookily good, read our article Event Page Essentials: Why You Need One & How to Perfect It.

2. Cast a Cohesive Marketing Spell:

Consistent, eye-catching visuals are as vital to a vampire as blood. When you order event tickets, it’s best to keep their appearance similar by using the same logo, colors, and graphic family. Doing so will make your brand recognizable and leave a professional impression, which will, in turn, help you sell tickets.

Make sure you echo the same branding and look in all your marketing materials—from social media posts to printed posters and postcards. For your print marketing pieces, we recommend adding a QR code that directs to your event site. This simple addition makes it incredibly convenient for recipients to buy tickets instantly.

3. Reach Out and Grab ‘Em—Through Email:

Scary-good email marketing is great for enticing ghoulish guests to attend. Email services like Mailchimp and Constant Contact offer easy-to-use templates, making creating an engaging email easier than saying “trick or treat.”

With our event ticketing platform‘s native email marketing capabilities, the entire ticket-selling process is made seamless. You can choose a pre-designed email template or the one you’re using for printed products, and it automatically populates with your event details and image. Plus, you can set up automated emails to thank guests for their ticket purchase, saving you time and effort.

4. Event Management Mayhem (Or, In This Case, Awesomeness):

Using a ticketing platform to keep things organized will free you to focus on other things, like making sure “Monster Mash” isn’t playing on repeat. The benefits of using an event management platform are more numerous than a kraken’s arms. You can conduct sales online, in person, and at the door, check in guests, livestream the show, and text attendees before, during, and after the event to notify them of changes or thank them for coming.

5. More Swag Than an Egyptian Mummy:

Let your event live on like a happy, non-dangerous zombie, and keep people talking by giving out fun door prizes like custom merch. To do so, you can hand out roll tickets as people enter—just be sure to keep the stub so you can connect with the winner! Another way to make your event memorable is with a raffle benefitting a great cause. Print custom raffle tickets and announce the winner at the night’s end!

Another nice Halloween touch is to hand out actual goodie bags. You could ask local shops and services to add something fun to the mix that promotes their business and also thrills guests (like a coupon card or yummy treat!).

Don’t forget to create a social media hashtag unique to your event and encourage everyone to use it! There’s nothing like FOMO to encourage anyone who missed your event to sign up for next year’s.

Organizing a successful event requires a blend of creativity, planning, and a touch of magic. We hope the tips above help you host a spine-tingly good time…and have some fun doing it!

If you aren’t already using an event platform, consider Eventgroove! We make everything easier, from fundraising to selling tickets online and checking in guests. Plus, when you use our platform, you can access our online printing services, making ordering printed tickets a snap. Set up your free account and start selling tickets now.